A free web app for food journal, allergen tracking, and feeding guidance. Nora is your personal AI nutrition guide. Community of conscious parents at the same stage as you.
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The complete starting solids system
Most parents guess
their way through
starting solids.
We built the system that takes the guesswork out of starting solids. One connected plan that takes you from the first spoon to confident family meals.
Our methodology draws on publicly available guidance from AAP, WHO, Health Canada, and ESPGHAN.
Mission
Real food. Clear system. Confident parent.
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Structured feeding
The 5-Block Baby Plate Method: five food blocks, every meal, from first spoon to family table.
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Habit formation
Start with one food. Build a lifetime of healthy habits.
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Real taste, real food
Single-ingredient purees. No added sugar, salt, or artificial additives.
“What your baby eats in the first two years shapes their diet quality for years to come.”
The Ecosystem
Five products.
One connected system.
Every part reinforces the same methodology: the 5-Block Baby Plate Method.
Matte brushed 304 stainless steel with 5 engraved sections for the building blocks, helping your baby learn the right proportions from day one. Dishwasher safe. Silicone sleeve included.
$40
Preorder – be the first to order
- Secure your plate before public launch
- Receive exclusive early-bird pricing (up to 20% off)
8 single-ingredient organic purees in 50g glass jars.
Silicone spoon, teether, water wipes.
One food per jar means every reaction is traceable.
No blends, no guessing.
- Receive exclusive early-bird pricing (up to 20% off)
- Get the free PureEats First Foods Guide
80g on-the-go format. Same single-ingredient purity. No fridge, no prep. Take it to airport lounges, road trips, and family visits without compromise.
Join the Waitlist
- Receive exclusive early-bird pricing (up to 20% off)
- Get the free PurEats First Foods Guide
6 freeze-dried allergen doses in clearly labelled packs. Real food, not powder.
Get early access — allergen intro kit
- Be the first to access products before public launch
- Receive exclusive early-bird pricing (up to 20% off)
The 5-Block Baby Plate Method
Structure that makes every meal count.
Five building blocks. One plate.
The simplest framework for complete nutrition from the very first bite.
Provide natural sugars, vitamins, and antioxidants. A healthy part of a balanced plate from the start of solids. No added sugar needed, ever.
Try: blueberry, strawberry, pear, apple, banana, mango
Iron-rich protein is the recommended first food for starting solids. It supports brain development and growth, and gives the most absorbable form of iron.
Try: beef, chicken, turkey, peas, lentils, tofu
Provides calcium and protein for strong bones and steady growth. It has its own small place on the plate, once allergens are confirmed safe.
Try: yogurt, cottage cheese, mild cheese
Rich in vitamins, minerals, and fibre. Early variety helps your baby get used to different flavours and textures, a habit that tends to stick.
Try: carrot, cauliflower, broccoli, zucchini, asparagus
Essential, not optional. Most of the brain is built in the first two years, and it needs fat to do it. Fat also helps absorb vitamins A, D, E and K.
Try: olive oil, avocado, nut butters, egg yolk (once allergens introduced)
Provide the energy babies need for rapid growth. Choose whole, unprocessed sources with natural fibre, and vary the texture as your baby grows to build chewing skills.
Try: sweet potato, white potato, oats, rice, soft pasta, barley, quinoa
Community of Conscious Parents
Same stage. Real parents. No judgment.
Join the Community of conscious parents
The research
Every claim has
a study behind it.
We cite specific peer-reviewed research instead of a vague “studies suggest.”
Note from the founder
Built by a parent,
for parents.
From a Mother’s Kitchen to Yours
As a mother of two boys, I wanted to create more than baby food. I wanted to build a simple system that helps parents confidently transition babies to the family table.
PurEats was created for modern families who care about nutrition, healthy habits, and real food, but also need convenience in everyday life.
Our philosophy is simple: balanced nutrition, variety, and healthy habits that last for life, built around 5 essential food blocks every child should learn to enjoy from the very beginning.
Simple. Transparent. Thoughtful.
Viktoriya
Founder, PurEats Organics
Parents Testimony
I love the idea behind PurEats. It gives parents a clear, step-by-step approach to starting solids, removing so much of the uncertainty that comes with all the conflicting information online. Having access to a supportive community alongside the guidance makes the experience feel even more reassuring.
After looking through the PurEats system, I really love the idea behind it. Starting solids can feel overwhelming as a parent because there’s so much information and so many opinions, so having a clear step-by-step system takes away a lot of the guesswork. I really like that it focuses on building healthy habits from the beginning, introducing different foods, and helping parents feel more confident instead of stressed about every meal. The combination of the plate method, guidance, and practical tools feels very supportive for busy families.
I just started solids with my third baby, and this approach sounds amazing.
Free starting solids guide
Get the guide.
Join the founding families.
Are you ready to give your baby the best possible start, one spoonful at a time?
Get your free First Foods Guide instantly, plus founding-family pricing at every launch.
Free First Foods Guide: what’s inside
- When to start: the signs your baby is ready
- What to introduce first and in what order
- How to build a balanced plate from day one
- How to introduce allergens safely
- Early access + founding family pricing at launch
Join the Waitlist
Be among the first. Get early access and your free guide.
No spam. Unsubscribe anytime. Free guide sent instantly. Founding-family pricing locked in at sign-up.
